Semrush: 7 Best Features to Boost Your Organic Traffic

Semrush is one of the most powerful platforms when it comes to calculating overall website traffic. It has become one of the foremost tools for doing digital marketing research. But before we discuss this versatile tool, let us lay some groundwork.

In 1989, a movie called “Field of Dreams“, was released. It is one of the most iconic movies of all time. In the movie, legendary actor Kevin Costner sees a vision one morning while walking through his cornfield. It was a vision of a baseball field. He then hears a voice that says, “if you build it, they will come“.

This mantra has stuck with many since then. This includes many entrepreneurs who operate any kind of online presence. Sadly, many believe that if they build a website, r landing page, and showcase their bold and groundbreaking idea, customers will automatically come. Weeks turn to months. Months turn to years and the beautiful website gets no traffic. Despair finally sets in

Statistics show that the average website gets about 10 visitors a day. Very few cross the 1000 visitor a day mark. Not only do many sites fail to accrue the needed number of visitors, but many website operators also do not know the number of visitors that come to their website, where they are coming from, what their gender is, how long they stayed, which pages interest them the most, the actions they took or even which keywords they typed to get to that website.


If you are serious about transitioning your website traffic from good to great, try Semrush. Since its inception in 2008, the site has boldly charted new territories when it comes to search engine optimization and traffic data. If you want to possess actionable intelligence on each and every aspect of digital marketing, Semrush is the traffic tool the professionals use. Today, the company has traversed the globe and consists of a team of over 800 core professionals who handle every aspect of digital marketing and data.

One curious fact about Semrush that not many realize is it was actually launched by internet marketers as an internal tool. The company originally meant to use it for its own internal digital marketing efforts. Once they realized just how potent it was, the company launched a public version. Since then it has become the preferred tool for the world’s search engine specialists, digital marketers, and entrepreneurs the world over.


Below are 7 of its most prominent features:

  1. Conducting technical SEO audits
  2. Performing semantic core collection
  3. Tracking keyword positions over time
  4. Providing new ideas for gaining even more organic traffic
  5. Proving competitor analysis
  6. Backlink audits and analysis
  7. Traffic analysis

That is not all. Semrush also dabbles as an eCommerce tool. We have seen the rise of Shopify and Amazon affiliate stores. Whether you have a WordPress, Shopify, Big Commerce store, this tool will help boost traffic to your online store. This can then translate into sales. Big enterprises and digital marketing agencies with large websites can also turbo-charge their traffic using SEMrush.

Need to research your competition? Look no further than SEMrush. Never guess again what your competitors are doing right (or wrong). Find their best keywords, top pages, sources of organic traffic, and even backlinks. Such valuable intelligence was hitherto unknown in the past save for large corporations with big bucks to spend on expensive tools and research.

For small digital agencies and even solo SEO experts, SEMrush is an excellent way to please your clients. Mesmerize them with state-of-the-art data and get hired over and over again.

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